Indigo
"Natural indigo dye is an integral part of our origin story. I’ve always been drawn to the richness and character that come through in every indigo-dyed piece —found in original Levi’s jeans, French chore coats and antique Japanese textiles. I taught indigo dyeing in my Brooklyn studio, exploring its quirks and beauty. That experience continues to shape Immodest Cotton, where we honor the tradition with a vision that’s entirely our own."
— Shira Entis
Indigo canvas is hand dyed using blue pigment from indigo plants. To achieve a our blue, the fabric is dyed in layers over time, requiring many submerges into the dye vat. The rich blue will naturally fade over time, revealing the grain of the fabric and creating a traditional “denim” look.
The rich blue of plant-based indigo will naturally fade over time, revealing the grain of the fabric and creating a traditional “denim” look.
To care for your indigo items, wash them only in cold water and hang dry in the shade. Avoid wearing light colors with your new bag until the dye has stabilized.
Our indigo canvas is dyed and printed by a family of textile artists in the small town of Balotra in Western India. All prints are block printed by hand with resist paste onto undyed canvas, which is then submerged into the indigo dye vat. The process yields a perfectly imprecise print, evidence of its handmade nature.
THE PERFECT FADE
ACID WASH
We’ve taken the art of fading to the next level. To get that iconic 1980s acid wash vibe, we start by hand-dyeing our canvas with natural indigo to a rich medium blue. Once the fabric is sewn into a tote, it’s enzyme-washed—this process gently lifts some of the dye while softening the canvas, giving it that perfectly worn-in, vintage look and feel.
